If you were to ask me right at this moment what I think the hardest part about running my own business is, I would tell you it's managing all of the different aspects and doing it consistently enough to make impact.
From what I have seen so far, it seems there are four ways to start a business-- 1) With lots of money and lots of time; 2) With lots of time but very little money; 3) With lots of money but very little time ; 4) With very little money and very little time. Starting a business in the first way is the most ideal, but the second and third are definitely advantageous. The fourth way is least ideal.
And yet, here I am.
And honestly, here are lots of other people too. Lots of us take the leap in the least ideal method we can, but we take the leap. And it's really hard. You see, my experience has been that the more you sink into an online business, the more you get out of it. When you're short on time and money, you hit ceilings pretty quickly.
I'll give you an example. There are lots of things I want to do for Colorful Cute that I could accomplish without paying any money to do. I can fix up the backend, create various campaigns, put together funnels, engage on social media, create my own memes, use Pinterest effectively, start a Facebook group, and so on and so forth.
Today alone, I have spent over 12 hours working on the store in these various areas. It's a Saturday and the kids are with their father. When I'm working in chunks like this, I get lots of ideas. A whole buttload of them. Sometimes I write them down, sometimes I don't. And the challenging part is not coming up with the ideas for the store, it is making the time for them, putting the effort Into them, and doing so consistently.
If I had lots of money, I'd solve the problem by hiring other people to do them. If I had lots of time, I'd buckle down and get to it myself. But I don't so I have to make decisions. Sometimes, I make those decisions intentionally and conscientiously but most of the time, I just plow ahead in the moment and that's not always the most efficient way to go.
So yes, that is, to me, the hardest part of running my own business-- consistently managing the various aspects with limited resources.